Posted on June 14, 2017

NYT: “In the latest sign of change at the cable news network, the “Fair and Balanced” motto that has long been a rallying cry for Fox News fans — and a finger in the eye of critics — is gone. The channel confirmed on Wednesday that slogan and network have parted ways.
“The shift has nothing to do with programming or editorial decisions,” the network said in a statement. Instead, the slogan was dropped in part because of its close association with Roger Ailes, network’s co-founder, former chairman and the originator of the phrase, who was fired in August in a sexual harassment scandal.”

“The network said that “Fair and Balanced” was shelved as a marketing tool after Mr. Ailes’s departure. In its place is a new motto: “Most Watched, Most Trusted.”
Another Fox slogan, “We Report, You Decide,” also has been retired, although the network said that it returns occasionally.
Some viewers may be surprised. Several Fox News personalities still toss the phrase “fair and balanced” into on-air conversation, though it no longer appears in onscreen graphics. Gabriel Sherman, the longtime Fox News chronicler, reported on New York magazine’s website that the motto was gone for good.”

NYT goes on to say the network is rebuilding.


NYT: Fox News Drops ‘Fair and Balanced’ Motto

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