YOGA ROOM, SUMMER BAR, POOL, CLUBS: HIGH RISE LUXURY LIVING FOR MILLENNIALS

Posted on June 13, 2017

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Telegraph: “Welcome to the millionaire millennials, whose collective spending power in the US alone is $600billion a year, set to rise to $1.4 trillion by 2020, according to the accounting firm Accenture. Naturally every property developer and agent wants a piece of that pie – and since being creative is part of the millennial DNA, they are having to come up with some inventive ways to get Generation Y on side.”

“This is a generation who spend half their disposable income on leisure, won’t conceive of a commute of more than 30 minutes and want instant gratification. They’re happy to rent everything, from clothes to computers, but they want it now.
Otherwise, you could go down the route of Embassy Gardens in Nine Elms, which is millennial central with an events programme that includes Friday night gigs, film clubs and pop-up food events, and facilities including a yoga room, summer bar and the iconic-before-it’s-even-built Sky Pool.”

First impression was the need for people to have everything they want in or near their residence. Think about how successful community living projects are today.

Second, renting and leasing were always the easy ways to make a facetime impression and be accepted at a higher social level. If you do not have the money, the lifestyle is a perpetual drain… For those who do, it’s their money.

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Telegraph: Yoga rooms, sky pools and film clubs… how property developers are chasing the millionaire millennials

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