VIEWERS TURNING ON MOBILE DEVICES, TURNING OFF TVS: NETWORK RATINGS SUCK

Posted on June 6, 2017

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NYP: “TVs are quickly becoming viewers’ second screen — a phenomenon made crystal-clear as networks aired their season finales last month.
The live ratings for the shows — across all networks tumbled 30 and 40 percent from a year ago as viewers more and more turned to their mobile devices for entertainment. … Only six of 61 returning network show finale episodes saw an uptick in ratings versus the prior year, according to Nielsen numbers for live plus same-day TV viewing in the 18-to-49-year-old category.”

The report says viewer ratings are still not in, playbacks have yet to be evaluated. Not good new for advertisers.

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NYP: Study shows networks are losing viewers to their cell phones

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Posted in: News