The Hill: “Fox News topped all other basic cable networks in total viewers for the eighth consecutive month, according to Nielsen Research. In February, Fox earned the top spot by averaging 1.75 million total viewers throughout the broadcast day…
In primetime, Fox averaged 2.9 million viewers, a 31 percent increase from February of 2016. The 21st Century-owned cable news network was also up 39 percent in the key 25-54 demographic that advertisers covet most, with 592,000 total viewers.”
Advertisers like the that 24-54 age sector, they buy things.
Look at the record ratings Tucker Carlson has been getting, adding onto the primetime increase.