MCDONALD’S GOES ROBOTIC: BLAMES THE FIGHT FOR $15

Posted on December 1, 2016

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Townhall: “A former McDonald’s CEO is laying the blame on the “Fight for $15” movement as for why the company is embracing automation in its restaurants. McDonald’s will install self-serve kiosks in its restaurants around the country to replace human cashiers.”

Let’s start with automation. In 2013, when the Fight for $15 was still in its growth stage, I and others warned that union demands for a much higher minimum wage would force businesses with small profit margins to replace full-service employees with costly investments in self-service alternatives. At the time, labor groups accused business owners of crying wolf. It turns out the wolf was real.
Earlier this month, McDonald’s announced the nationwide roll-out of touchscreen self-service kiosks. In a video the company released to showcase the new customer experience, it’s striking to see employees who once would have managed a cash register now reduced to monitoring a customer’s choices at an iPad-style kiosk
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Protesters fighting for a living wage will now have to find a job that pays it.

How do you blame McDonald’s?

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Townhall: McDonald’s To Install Ordering Kiosks Instead Of Paying People $15/Hour

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Posted in: News, Politics